The unusual golf holiday
Golf travel from the first cut
Tailor-made golf adventures in Europe’s less-obvious corners – Baltic links, Alpine forests, Basque clifftops. Just off the fairway, but very much in play.
Join the waitlist →Why UGB
Genuine travel with golf at its core
Golf and travel are two of life’s great joys, but mainstream golf holidays never really excited us. Fly to a resort, sleep there, play there, shuffle round the buffet, and head home without seeing much else – not for us, we thought, so we designed something different.
Europe alone has over 5,000 golf courses, and in amongst them we found clusters in some genuinely interesting destinations and environments. Links courses by the Baltic Sea, high-altitude forest courses in the Julian Alps, entire rugged coastlines dotted with spectacular courses that the golf travel industry largely ignores.
And what’s more, these courses are within easy reach of beautiful old towns and cities – places we’d want to stay in even without the golf.
So a new kind of golf holiday was born – the kind we wanted to do ourselves. Real travel with golf at its core.
First trips due May 2027. Estonia, Slovenia and the Basque Country to begin with, more to follow. Join the waitlist and you’ll be first to know when dates go live, plus founders’ pricing on every trip we launch.
In a nutshell
UGB trips
Places worth staying
Carefully-chosen accommodation in locations with more than just golf on your doorstep.
Courses with variety
A mix of high-quality local courses and championship-level headliners, across landscapes that reflect the region.
Sorted, end to end
Everything tailored to you – courses, tee times, transport, activities, extras and local support all taken care of.
Destinations
Where we go
Three destinations to kick off in 2027. Each one chosen because the golf earns the journey and the country around it earns the trip. More to follow as we scout and add.
Estonia →
Baltic links at Pärnu, forest fairways at Niitvälja, an island round reached by ferry, and a medieval capital in Tallinn to call your base each evening.
Slovenia →
One of the world’s top 100 courses at Royal Bled, the spectacular backdrop of the Julian Alps, vast ancient forest, and a hidden gem of a wine region.
Basque Country →
Ruggedly handsome and proudly different. Some of Europe’s best food and wine, and dramatic golfing landscapes where Seve, Olazábal and Rahm were forged.
How this works right now
Waitlist mode
Bookings open in April 2027, with pioneer trips running from May. Between now and then, we’re finalising course partners, scouting new destinations, and running validation trips to make sure everything we sell we’ve properly tested first.
Two reasons to join the waitlist. You’ll be first to know when dates go live, and you’ll get founders’ pricing on every trip we launch – usually 10% below the standard rate.
We’ll email when there’s something genuinely worth telling you about. A new destination going live, a trip opening for booking, a proper piece written from a scouting trip. Otherwise it goes quiet.
First departures: May 2027
Be first to book
Bookings open in April 2027. Add your name and you’ll be first to hear when dates go live, plus founders’ pricing on every trip we launch.
Join the waitlist →We’ll email when there’s something worth telling you about. Unsubscribe any time.
We’ll email when there’s something worth telling you about. Unsubscribe any time.